Dear Customer,

Don't Feel the Squeeze - Wear the Correct Size

Numerous surveys by lingerie stores have shown that most women do not wear the correct size of bra.

Breast reduction is one of the most common forms of cosmetic surgery in Britain. A large NHS hospital carries out about 100 breast reductions a year, costing about £4,500 each. Bringing this number down could result in big savings.

Maia by Masquerade in D -G cup

Cosmetic surgeons have said that they were frequently consulted by women who believed they needed surgery when a properly fitted bra could alleviate their discomfort.

Professor Kefah Mokbel, a consultant breast surgeon at St George’s and the Princess Grace hospitals in London, said most women his clinics saw were wearing the wrong size bra. “In one study we found 100% were wearing the wrong bra,” he said.

“This leads to discomfort in the breast, neck and shoulders. These symptoms are interpreted as physical symptoms which indicate the need for breast reduction.”

Patrick Mallucci, a consultant plastic surgeon at the Royal Free hospital, London, added: “A number of large-breasted women have not been wearing the right bras and experience extra discomfort. If you get them wearing the right bra and fit them properly you can probably relieve some of that discomfort without them necessarily needing surgery.”

Emma Chapman, a bra expert,  said she had experience of preventing surgery through bras that fit.

“I have fitted women who had been wearing bras that were too small and causing pain and discomfort due to the wires digging in and the fabric chafing,” she said.

“By fitting them into a larger size all discomfort was alleviated and their shape and appearance were much improved.”

Free Goodies with Every Purchase

We're always interested in improving our customer relationships here at Limon Ivy, and so we're running a special promotion to help us learn a little more about you. If you drop us an email at info@limonivy.co.uk and let us know your approximate age (and you can be as ambiguous as you're comfortable with - but as accurate as possible would be great!) and how you discovered our site, we'll throw some FREE goodies in your shopping bag!

Limon Ivy knows are Customers love pressies - what girl doesnt?

Masquerade in D-G cup

The luxurious Masquerade collection continues in to Spring/ Summer 2009 offering continental inspired lingerie for D-G cup sized women.

This seasons colour palette consists of sumptuous pinks, sexy florals and classic ivory with hints of stunning silver. Masquerade Spring/ Summer 2009 offers eight brand new ranges, each uniquely designed to offer unrivalled fit supplemented with gorgeous shapes and prints.

Shanghai is the oriental inspired plunge bra in Italian satin jacquard fabric. The fuchsia embroidery trim on the neck edge and straps is a summery contrast to the silver cups and the fuchsia bow in the centre front finishes this garment off perfectly. Shanghai is available with coordinating brief and thong Shanghai by Masquerade in D- G cup

Pandora is the new half-cup bra, made with ultra soft, floral printed fabric. Pandora boasts a delicate bow embellishment and guipure trim edge, perfect for summery seduction. Coordinates are a matching short and thong.         Pandora by Masquerade in D- G cup

Luna offers a deep plunge, revealing shape with lightly padded cups. The Italian spot fabric gives a very sexy feel, while the sensual fabric almost feels like a second skin. Short and thong options complete this summary set.                      Luna by Masquerade  in D- G cup

The hugely popular Hestia range continues for Spring/ Summer 2009, offering an exquisite bridal story in classic ivory or a sexy alternative in black. The range features guipure embroidery trim with delicate organza and pearl bows.                     Hestia by Masquerade in D- G cup

Love from Limon Ivy

Dont forget with every purchase placed until June 15th 2009, you will be entered into a draw to win £100 of Holiday Vouchers from Designer Travel.

Designer Travel

With Love

Jo   x